Elin Kling The Swedish blogger launched a collection for H & M

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Not only designers and firms are nurtured partnerships enshrined in H & M. After the bombing of Lanvin, and waiting to see what the next guest designer to collaborate with the firm, H & M has joined the blogger phenomenon of fashion.

The Swedish company has signed one of the most famous bloggers in their country, the young Elin Kling, considered an entire fashion guru in the Nordic country. The Swedish blogger network jumps to the shops (not the first to debut as a designer), creating a mini collection for the fashion giant low cost. Yes, unfortunately, is only available in Sweden.

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The collection designed by Elin Kling for H & M is composed of nine articles and two accessories that combine style with minimalist touches Boho. Will go on sale Feb. 3 in just ten outlets, and 10% of the money raised will go to UNICEF for solidarity.

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Elin Kling The Swedish blogger launched a collection for H & M

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